{"product_id":"experimentation-works-the-surprising-power-of-business-experiments-hardcover","title":"Experimentation Works: The Surprising Power of Business Experiments - Hardcover","description":"\u003cp\u003eby \u003cb\u003eStefan H. Thomke\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCompanies once relied on experience and intuition to make new product decisions. No more. In a digital world, all successful products and services require rigorous testing. HBS professor Stefan Thomke shows the principles and practices for making experimentation part of your organization's everyday operations and culture.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA much-needed guide for making experimentation and testing an organic part of every company's thinking, practice, and culture.\u003c\/li\u003e\n\u003cli\u003eAddresses a big and rising challenge for companies in an increasingly digital and agile world.\u003c\/li\u003e\n\u003cli\u003eBased on years of research in leading companies.\u003c\/li\u003e\n\u003cli\u003eRich, engaging stories illustrating the ideas and practices.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAudience: A broad audience of executives and managers in organizations focused on new products and services and customer experience, whether in the B2C or B2B sector.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStefan H. Thomke\u003c\/b\u003e, a leading authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He is the author of \u003ci\u003eExperimentation Matters: Unlocking the Potential of New Technologies for Innovation\u003c\/i\u003e (Harvard Business Review Press, 2003), as well as over one hundred articles, cases, and notes published in books and journals such as \u003ci\u003eHarvard Business Review\u003c\/i\u003e, \u003ci\u003eManagement Science\u003c\/i\u003e, and \u003ci\u003eMIT Sloan Management Review\u003c\/i\u003e. Thomke has chaired numerous executive education programs, both at Harvard Business School and in companies around the world. He is a frequent conference speaker and adviser to global business leaders.\u003c\/p\u003e\u003cp\u003eYou can find the author at: \u003cbr\u003ehbs.edu\/faculty\/Pages\/profile.aspx?facId=6566\u003cbr\u003elinkedin.com\/in\/stefan-thomke-innovation\/\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.4 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 18, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51770434257184,"sku":"9781633697102","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/d44cd7c8ec3fc8fd4bd1a0ee46bc217b.webp?v=1780371538","url":"https:\/\/ebocreations.com\/products\/experimentation-works-the-surprising-power-of-business-experiments-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}