{"product_id":"exposing-the-magic-of-design-a-practitioners-guide-to-the-methods-and-theory-of-synthesis-paperback","title":"Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis - Paperback","description":"\u003cp\u003eby \u003cb\u003eJon Kolko\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eAs the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional \"linear thinking\" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone \"be more innovative\" without offering the tools to succeed. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using the magic of design to solve complex problems.\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cbr\u003eJon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. He has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design.\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.3 x 6.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 01, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753891594528,"sku":"9780190276218","price":94.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/0a83a9668b8f30c13a480ced5c583841.webp?v=1780029004","url":"https:\/\/ebocreations.com\/products\/exposing-the-magic-of-design-a-practitioners-guide-to-the-methods-and-theory-of-synthesis-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}