{"product_id":"exposure-insider-secrets-to-make-your-business-a-go-to-authority-for-journalists-paperback","title":"Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists - Paperback","description":"\u003cp\u003eby \u003cb\u003eFelicity Cowie\u003c\/b\u003e (Author), \u003cb\u003eEileen Burbidge\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003eEverything you need to know to win great headlines for your business and make it a go-to authority for journalists.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHave you ever seen a competitor get great headlines and thought, 'Hey! Why wasn't that us?'\u003c\/p\u003e\u003cul\u003e \u003cli\u003eGet insider secrets to find out how to set your business apart and cut through the noise, using media coverage\u003c\/li\u003e \u003cli\u003eHow to prepare your business to become a go-to authority for journalists from day one\u003c\/li\u003e \u003cli\u003eThe end-to-end process of getting media coverage, demystified\u003c\/li\u003e \u003cli\u003eHow to align media relations with your growth strategy and scale coverage\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eIncluded: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational results\u003c\/p\u003e\u003cp\u003eFELICITY COWIE is a media relations troubleshooter for some of the world's leading organisations and former BBC News and Panorama journalist. She's worked on 100,000 story pitches from both sides and now makes her insider secrets available to YOU...\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eFelicity Cowie is a media relations coach who has helped some of the world's leading organisations gain extensive news coverage. Having been pitched at least 100,000 story ideas as a journalist she has an insider's view on what breaks through and why. Her mission is to get early-stage businesses media-ready.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 234\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 8.43 x 5.51 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 14, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51759249064224,"sku":"9781788603393","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/a55547f92096f8a1a9e4bf65a0104872.webp?v=1780146760","url":"https:\/\/ebocreations.com\/products\/exposure-insider-secrets-to-make-your-business-a-go-to-authority-for-journalists-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}