{"product_id":"facebook-advertising-for-dummies-paperback","title":"Facebook Advertising for Dummies - Paperback","description":"\u003cp\u003eby \u003cb\u003ePaul Dunay\u003c\/b\u003e (Author), \u003cb\u003eRichard Krueger\u003c\/b\u003e (Author), \u003cb\u003eJoel Elad\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eProfitable ideas and techniques for advertising on Facebook\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It's all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook\u003c\/li\u003e \u003cli\u003eWorks as an all-around, hands-on guide for both experienced and new Facebook advertisers\u003c\/li\u003e \u003cli\u003eWalks you through planning and creating an advertising campaign\u003c\/li\u003e \u003cli\u003eExplains writing effective ad copy, how to use landing pages, and how to test and optimize your ads\u003c\/li\u003e \u003cli\u003eShows you how to use Facebook Insights to understand your results and how to create reports that analyze data\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePut your company's best face forward with the sound advertising tips and techniques in \u003ci\u003eFacebook Advertising For Dummies.\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eReach more customers with a targeted Facebook ad campaign -- learn how, here!\u003c\/p\u003e \u003cp\u003eYou already know that social media is hot. That's where your customers are, so that's where your product or service should be, too. Here's what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eRight on target -- maximize Facebook's capability to display your ads only to specific groups by age, interests, or geographic area\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe money thing -- figure out how much you want to spend, how to make the most of it, and whether to use CPM or CPC\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGet creative -- learn to write compelling ads and choose a click-through page\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eLaunch time -- launch your campaign, decide which ads to run when, and test your concepts\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHappy landings -- discover what goes into a good landing page and how to customize it to measure effectiveness\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat's working -- use the Ads Manager to monitor statistics, identify trends, and judge success\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eReport cards -- generate reports that show who's responding to your ads and how they're interacting with your company\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eFacebook and you -- find out how to keep your fans connected\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOpen the book and find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eKey advantages of using Facebook advertising\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat cost per click and cost per impression mean\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to set your exact demographics for your ad audience\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eWhat types of reports you can generate\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePointers on pleasing your prospects\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to convert a response to a sale\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTips on tracking ROI\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to avoid common mistakes beginners make\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLearn to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eCreate an ad campaign on Facebook\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePerform precision ad targeting\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMake the most of landing pages\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTest and optimize your ads\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePaul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9.22 x 7.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 16, 2010\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51748589830432,"sku":"9780470637623","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/d86036d671ad904b1f5cc1e33dc13185.webp?v=1779912149","url":"https:\/\/ebocreations.com\/products\/facebook-advertising-for-dummies-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}