{"product_id":"fashion-branding-unraveled-paperback","title":"Fashion Branding Unraveled - Paperback","description":"\u003cp\u003eby \u003cb\u003eKaled K. Hameide\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eFashion Branding Unraveled\u003c\/i\u003e introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as \"mass customization\" and \"M-branding,\" to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eKaled K. Hameide\u003c\/b\u003e is based at Montclair State College.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.5 x 7.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 14, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51773627728160,"sku":"9781563678745","price":170.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/f2e24808678dd5a7a1db56bc3763fc85_fcc6b022-9c85-4f7f-a86e-832c04abb4b4.webp?v=1780429327","url":"https:\/\/ebocreations.com\/products\/fashion-branding-unraveled-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}