{"product_id":"female-entrepreneurs-the-secrets-of-their-success-hardcover","title":"Female Entrepreneurs: The Secrets of Their Success - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJohn Smythe\u003c\/b\u003e (Author), \u003cb\u003eRuth Saunders\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe comparative numbers between male- and female-led start-ups are stark. Ninety-one per cent of venture capital money continues to fund businesses founded solely by men, with only one per cent of venture capital money invested in businesses founded solely by women. Yet being a female entrepreneur is not the preserve of Wonder Woman. It's for every woman who wants to make it happen. \u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFemale Entrepreneurs: The Secrets of Their Success \u003c\/i\u003eencourages every woman who has dreamt of being an entrepreneur but hasn't yet taken the leap to take the first steps towards realising her dreams - as well as encouraging every woman who has not yet thought about running her own business to consider it. Additionally, it encourages governments and the corporate world to recognise and embrace the huge value that female entrepreneurs bring to society and the economy.\u003c\/p\u003e \u003cp\u003eJohn Smythe and Ruth Saunders reveal the secrets of the success of fifty-two female entrepreneurs. They outline wisdom and insights to inspire budding entrepreneurs to take the leap and offer practical advice on what to think about when setting your business up for success as well as when considering whether to scale. They also provide top tips on how to play to women's inherent strengths and avoid the weaknesses women face - as well as how to stay sane and enjoy the journey. This practical, unique guide provides the encouragement, support and motivation any aspiring female entrepreneur could need to make those first steps towards the realisation of their ambitions.\u003c\/p\u003e \u003cp\u003eJohn Smythe and Ruth Saunders are both entrepreneurs themselves and regularly advise start-ups on how to launch and scale up for growth.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJohn Smythe spent his early career in corporate and government relations and then set up a pioneering leader and employee engagement consultancy, SmytheDorwardLambert. He has three books to his credit: \u003ci\u003eThe Velvet Revolution at Work\u003c\/i\u003e, \u003ci\u003eThe CEO: The Chief Engagement Officer \u003c\/i\u003eand \u003ci\u003eCorporate Reputation: Managing the New Strategic Asset\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eRuth Saunders uses her thirty years of experience as a strategy consultant at McKinsey \u0026amp; Co, marketer at P\u0026amp;G, advertising planner at Saatchi \u0026amp; Saatchi and market researcher at Mars Inc. to help clients develop, to get board buy-in and to implement innovative marketing strategies that deliver tangible business growth. She is author of \u003ci\u003eMarketing in the Boardroom \u003c\/i\u003eand is a trainer, speaker and coach.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 302\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.7 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 17, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51792351101216,"sku":"9781138337824","price":79.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/ef45ccb4ab1ab4485737144b83af720a.webp?v=1780699398","url":"https:\/\/ebocreations.com\/products\/female-entrepreneurs-the-secrets-of-their-success-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}