{"product_id":"find-your-difference-challenging-conformity-in-business-and-in-life-hardcover","title":"Find Your Difference: Challenging Conformity in Business and in Life - Hardcover","description":"\u003cp\u003eby \u003cb\u003eAustin McGhie\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book is for marketers. If you are selling anything-a product, a service, a company, an idea, a place, or a brand--you are a marketer.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePart exploration and part exhortation, \u003ci\u003eFind Your Difference\u003c\/i\u003e is a unique collection of observations, case studies, and hard-earned lessons from marketing expert and \u003ci\u003eBRAND Is a Four Letter Word\u003c\/i\u003e author Austin McGhie.\u003c\/p\u003e\u003cp\u003eWith humor and wisdom, McGhie makes the case for identifying your difference, highlights the importance of being distinctive, points out the \"difference dampeners\" that hold you back, and offers advice for creating real-world difference in business and in life. Here, you'll learn: \u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eHow to identify what makes your brand and products unique\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eThe top ten things to consider as you pursue difference\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eA five-step plan for getting those around you prepared to \"do different\"\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eNo matter what you're selling, difference is key to building an audience. This practical guide provides thought-provoking tips and strategies designed to challenge you, inspire you, and, most importantly, help you find your difference.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 235\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.1 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 05, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51764161773856,"sku":"9781735873138","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/844a26405d904a4b8578f0ae1f20acc6.webp?v=1780244366","url":"https:\/\/ebocreations.com\/products\/find-your-difference-challenging-conformity-in-business-and-in-life-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}