{"product_id":"find-your-market-discover-and-win-your-products-best-market-opportunity-paperback-1","title":"Find Your Market: Discover and Win Your Product's Best Market Opportunity - Paperback","description":"\u003cp\u003eby \u003cb\u003eﾉtienne Garbugli\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA short, practical guide showing you how to find the right market for your product or innovation\u003cbr\u003eThe market a startup chooses to pursue has a significant influence on its odds of finding success. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003ePick \u003cb\u003ea strong market\u003c\/b\u003e\u003c\/i\u003e with customers that value the unique benefits of your product or innovation, and hypergrowth might follow. \u003ci\u003ePick the wrong market\u003c\/i\u003e, and everything will feel like a slug... \u003cp\u003e\u003c\/p\u003eYou'll have to fight for every call. Every meeting. Every demo. Every client. Your team won't be excited. And you'll have a hard time staying motivated... \u003cp\u003e\u003c\/p\u003eIn spite of the importance of picking the right market, entrepreneurs spend little to no time thinking through their market strategy. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eUnsurprisingly\u003c\/i\u003e, \u003cb\u003e73% of startups enter the wrong market, \u003ci\u003e first\u003c\/i\u003e\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003eThat's time they waste, runway they lose, and opportunities that are suddenly off the table. \u003cp\u003e\u003c\/p\u003eDeciding which customers to target should never be an afterthought.Learn to identify the right market for your innovation, every time\u003cbr\u003e\u003ci\u003eFind Your Market\u003c\/i\u003e will show you how to: \u003cul\u003e\n\u003cli\u003eFlesh out the core value of your product or innovation\u003c\/li\u003e\n\u003cli\u003eIdentify promising market opportunities derived from the unique strengths of your technology\u003c\/li\u003e\n\u003cli\u003eStrategically evaluate the most promising market opportunities\u003c\/li\u003e\n\u003cli\u003eGain conclusive evidence that a market is worth committing to\u003c\/li\u003e\n\u003cli\u003eMold your positioning and go-to-market strategies to get the growth engines going\u003c\/li\u003e\n\u003cli\u003eEvaluate the market or customer fit on an on-going basis\u003c\/li\u003e\n\u003cli\u003eIdentify expansion market opportunities to keep the growth going\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eIt's everything you need to make great market selection decisions.Find Your Market was written for: \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eDeep Tech or Frontier Entrepreneurs\u003c\/b\u003e: Founding teams with unique technologies, ideas, or inventions that can be valuable to dozens of different types of users or organizations. The upside of each market opportunity may vary greatly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSolution-First Startups\u003c\/b\u003e: Founders that may have already built a full product, or large parts of a product, and that are now looking for greater traction or early customers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTechnology-push firms\u003c\/b\u003e: Technology-push organizations like Technology Transfer Offices (TTOs) or Research Commercialization Offices tasked with the direct or indirect commercialization of inventions and research findings.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 198\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.42 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 24, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51781700583712,"sku":"9781777160487","price":33.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c65bc6ce8e6995360869333d337331b0.webp?v=1780555623","url":"https:\/\/ebocreations.com\/products\/find-your-market-discover-and-win-your-products-best-market-opportunity-paperback-1","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}