{"product_id":"friction-the-untapped-force-that-can-be-your-most-powerful-advantage-hardcover","title":"Friction: The Untapped Force That Can Be Your Most Powerful Advantage - Hardcover","description":"\u003cp\u003eby \u003cb\u003eRoger Dooley\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNAMED A \"BEST BUSINESS BOOK OF 2019\" by \u003cem\u003estrategy+business\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e \u003cbr\u003e\u003cb\u003eAnnually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts. \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eEvery year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRed tape and over-complicated licenses have contributed to China's GDP exceeding India's by $82 trillion over the span of just three decades.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eIf you're a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of \"friction,\" which he defines as \u003ci\u003ethe unnecessary expenditure of time, effort, or money in performing a task. \u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIn today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you'll be able to establish positive habits and eliminate negative ones--all with the end result of building a company that's the envy of your industry. \u003ci\u003eFriction\u003c\/i\u003e takes you step-by-step through the process of: \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e- Empowering frank conversations\u003cbr\u003e- Guiding individual and team behaviors\u003cbr\u003e- Getting ahead of friction \u003cbr\u003e- Optimizing the customer experience \u003cbr\u003e- Building a frictionless corporate culture\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eCombining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIf you're in a leadership position, now is the time to declare war on friction--before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFriction\u003c\/i\u003e provides the know-how you need to lead your company to industry dominance. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eA novel, refreshing way of characterizing business challenges.\u003cbr\u003e--\u003cstrong\u003eKirkus Reviews\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith blinding insight, \u003ci\u003eFriction \u003c\/i\u003eoffers takeaways that allow us, systematically, to recognize and reduce obstacles to success.\"\u003cbr\u003e--\u003cb\u003eRobert B. Cialdini\u003c\/b\u003e, Author of \u003ci\u003eInfluence \u003c\/i\u003eand\u003ci\u003e Pre-Suasion\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"What do Amazon, Apple, Google, and Netflix have in common? They made life easier for their consumers by removing what Dooley calls 'friction'. Reading this book will arm any manager with a mental can of WD-40.\"\u003cbr\u003e --\u003cb\u003eRichard Thaler\u003c\/b\u003e, Nobel Laureate and co-author of \u003ci\u003eNudge\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Friction, like entropy, is a fact of the universe--but friction, unlike entropy, can be reduced. Roger Dooley's new book is an important look at how to decrease the friction in your business, your marketing, and your life.\"\u003cbr\u003e--\u003cb\u003eRyan Holiday\u003c\/b\u003e, author of \u003ci\u003eThe Obstacle Is the Way\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"In a time when everyone has to do more with less, this book is an important read.\"\u003cbr\u003e--\u003cb\u003eDaniel H. Pink\u003c\/b\u003e, author of \u003ci\u003eWhen and To Sell Is Human\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Friction is the enemy of success. It's hard enough to create something great. Don't make it hard to adopt it. Roger will show you the way.\"\u003cbr\u003e--\u003cb\u003eGuy Kawasaki\u003c\/b\u003e, author of \u003ci\u003eThe Art of The Start \u003c\/i\u003eand former chief evangelist of Apple \u003cp\u003e\u003c\/p\u003e\"Friction is everywhere. From what we buy to the fate of nations. And once you read Roger Dooley's Friction, you'll understand both its power and how you can harness it.\" \u003cbr\u003e--\u003cb\u003eJonah Berger\u003c\/b\u003e, Wharton Professor and author of \u003ci\u003eContagious and Invisible Influence\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Making your business as frictionless as possible is what will make it both a lot less stressful, and a lot more profitable. After absorbing this magnificent teaching, you'll know how to do exactly that.\"\u003cbr\u003e--\u003cb\u003eBob Burg\u003c\/b\u003e, coauthor of \u003ci\u003eThe Go-Giver\u003c\/i\u003e and \u003ci\u003eThe Go-Giver Influencer\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Once you read Friction, there's no going back. You'll see friction everywhere, and you'll want to do something about it. The many case studies and anecdotes Dooley includes provide a roadmap for friction reduction.\"\u003cbr\u003e--\u003cb\u003eNir Eyal\u003c\/b\u003e, author of \u003ci\u003eHooked\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Leonardo da Vinci was the first to reveal the power of friction in physics. Roger Dooley is the first to do it in business. An instant classic.\"\u003cbr\u003e--\u003cb\u003eMike Michalowicz\u003c\/b\u003e, author of \u003ci\u003eProfit First \u003c\/i\u003eand\u003ci\u003e Clockwork\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRoger Dooley \u003c\/b\u003eis an international keynote speaker and the creator of Neuromarketing, the go-to blog of marketing professionals the world over. He co-founded College Confidential, a web-based business that serves millions of college-bound students and parents every month.\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.4 x 9.1 x 6.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 09, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51765547761952,"sku":"9781260135695","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/22d8ab4c478929888aaebb49389dd1bd.webp?v=1780273428","url":"https:\/\/ebocreations.com\/products\/friction-the-untapped-force-that-can-be-your-most-powerful-advantage-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}