{"product_id":"from-an-idea-to-disney-how-imagination-built-a-world-of-magic-hardcover","title":"From an Idea to Disney: How Imagination Built a World of Magic - Hardcover","description":"\u003cp\u003eby \u003cb\u003eLowey Bundy Sichol\u003c\/b\u003e (Author), \u003cb\u003eC. S. Jennings\u003c\/b\u003e (Illustrator)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eFrom an Idea to Disney\u003c\/em\u003e is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black \u0026amp; white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!\u003c\/strong\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"I only hope that we never lose sight of one thing--that it was all started by a mouse.\" --Walt Disney \u003cp\u003e\u003c\/p\u003e Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book!\u003cul\u003e\n\u003cli\u003eFind out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey!)\u003c\/li\u003e\n\u003cli\u003eDiscover behind-the-scenes magic of how Walt Disney World is run.\u003c\/li\u003e\n\u003cli\u003eExplore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eLowey Bundy Sichol\u003c\/b\u003e is an author and founder of Case Marketing, a specialized writing firm. She coauthored \u003ci\u003eBest Practice Cases in Branding \u003c\/i\u003e(Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs. www.loweysichol.com\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 112\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 7.7 x 5.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 12, 2019\u003c\/div\u003e\n                \u003cdiv\u003e\u003cstrong\u003eAccelerated Reader:\u003c\/strong\u003e\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003eQuiz Name:\u003c\/strong\u003e From an Idea to Disney: How Branding Made Disney a Household Name\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003eInterest Level:\u003c\/strong\u003e Middle Grades, 4-8\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003eReading Level:\u003c\/strong\u003e 7\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003ePoint Value:\u003c\/strong\u003e 1\u003c\/div\u003e\n                ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772397453600,"sku":"9781328453600","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2abb6b4dbf1e81b9fb5c3ceae05420ba_6d2e7ece-f8c0-4955-938a-b8188b54f554.webp?v=1780404757","url":"https:\/\/ebocreations.com\/products\/from-an-idea-to-disney-how-imagination-built-a-world-of-magic-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}