{"product_id":"from-an-idea-to-nike-how-marketing-made-nike-a-global-success-paperback","title":"From an Idea to Nike: How Marketing Made Nike a Global Success - Paperback","description":"\u003cp\u003eby \u003cb\u003eLowey Bundy Sichol\u003c\/b\u003e (Author), \u003cb\u003eC. S. Jennings\u003c\/b\u003e (Illustrator)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eFrom an Idea to Nike \u003c\/i\u003eis a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black \u0026amp; white illustrations throughout.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Ever wonder how Nike became the athletics empire it is today? \u003ci\u003eFrom an Idea to Nike\u003c\/i\u003e digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business \u003ci\u003erun.\u003c\/i\u003e\u003cul\u003e\n\u003cli\u003eFind out where the name \u003ci\u003eNike\u003c\/i\u003e came from and how the famous swoosh became the signature logo.\u003c\/li\u003e\n\u003cli\u003eLearn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) \u003c\/li\u003e\n\u003cli\u003eExplore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eLowey Bundy Sichol\u003c\/b\u003e is an author and founder of Case Marketing, a specialized writing firm. She coauthored \u003ci\u003eBest Practice Cases in Branding\u003c\/i\u003e (Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs. www.loweysichol.com\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 128\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 7.4 x 5.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 12, 2019\u003c\/div\u003e\n                \u003cdiv\u003e\u003cstrong\u003eAccelerated Reader:\u003c\/strong\u003e\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003eQuiz Name:\u003c\/strong\u003e From an Idea to Nike: How Marketing Made Nike a Global Success\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003eInterest Level:\u003c\/strong\u003e Middle Grades, 4-8\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003eReading Level:\u003c\/strong\u003e 6.9\u003c\/div\u003e\n                \n                \u003cdiv\u003e\n\u003cstrong\u003ePoint Value:\u003c\/strong\u003e 2\u003c\/div\u003e\n                ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51772398534944,"sku":"9781328453631","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/72ddcbb8afd3f96c8da8a2806735707b.webp?v=1780404765","url":"https:\/\/ebocreations.com\/products\/from-an-idea-to-nike-how-marketing-made-nike-a-global-success-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}