{"product_id":"from-art-to-marketing-the-relevance-of-authenticity-to-contemporary-consumer-culture-hardcover","title":"From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMarta Massi\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTaking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, \u003ci\u003eFrom Arts to Marketing\u003c\/i\u003e is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTaking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, \u003ci\u003eFrom Arts to Marketing\u003c\/i\u003e is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cb\u003eMarta Massi\u003c\/b\u003e is an Assistant Professor of Marketing at Università Cattolica del Sacro Cuore in Milan, Italy. Previously, she was a visiting scholar at Deakin University, Australia and McGill University, Canada. With her interests revolving around branding and arts marketing, Marta's research has been published in a number of leading journals, such as the \u003ci\u003eJournal of Consumer Affairs\u003c\/i\u003e and the \u003ci\u003eInternational Journal of Technology Management\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarta Massi\u003c\/b\u003e is an Assistant Professor of Marketing at Università Cattolica del Sacro Cuore in Milan, Italy. Previously, she was a visiting scholar at Deakin University, Australia and McGill University, Canada. With her interests revolving around branding and arts marketing, Marta's research has been published in a number of leading journals, such as the \u003ci\u003eJournal of Consumer Affairs\u003c\/i\u003e and the \u003ci\u003eInternational Journal of Technology Management\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 151\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 10, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51794687197472,"sku":"9783030170073","price":89.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/f5d37461d95bea43e97765c7fe71a196.webp?v=1780731017","url":"https:\/\/ebocreations.com\/products\/from-art-to-marketing-the-relevance-of-authenticity-to-contemporary-consumer-culture-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}