{"product_id":"from-fargo-to-the-world-of-brands-my-story-so-far-paperback","title":"From Fargo to the World of Brands: My Story So Far - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid Aaker\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. \u003c\/p\u003e\u003cp\u003e This warmhearted autobiography also describes Aaker's personal life--growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 482\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.07 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 15, 2005\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51800171807008,"sku":"9781587364952","price":34.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/144f58b4fccb42469dde0e55838d0668.webp?v=1780835054","url":"https:\/\/ebocreations.com\/products\/from-fargo-to-the-world-of-brands-my-story-so-far-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}