{"product_id":"from-individual-to-empire-a-guide-to-building-an-authentic-and-powerful-brand-paperback","title":"From Individual to Empire: A Guide to Building an Authentic and Powerful Brand - Paperback","description":"\u003cp\u003eby \u003cb\u003eLaura Bull\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEver wonder what makes household names like Oprah, Ellen, or Beyonc  so powerful?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt's all about influencer branding, and Laura Bull will tell you everything you\u003cstrong\u003e \u003c\/strong\u003eneed to know.\u003c\/p\u003e\u003cp\u003eBull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful \"influencer.\"\u003c\/p\u003e\u003cp\u003eWhether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your \"brand\" and your future.\u003c\/p\u003e\u003cp\u003eBull marries positive psychological principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of \u003cem\u003einfluencer\u003c\/em\u003e branding.\u003c\/p\u003e\u003cp\u003eThis intelligent, breezy read provides additional tools, exercises, and resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.\u003c\/p\u003e\u003cp\u003eA consultant and speaker, Bull has been an adjunct professor since 2013 teaching disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 218\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 09, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51759947186464,"sku":"9781632992611","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/65bbb166b6ced509895cd08ba6d36ee1.webp?v=1780166798","url":"https:\/\/ebocreations.com\/products\/from-individual-to-empire-a-guide-to-building-an-authentic-and-powerful-brand-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}