Fundraising for Dummies - Paperback

by Beverly A. Browning (Author)

Follow the mission and the money, even when it takes you online

Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You'll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising.

• Learn what's involved in the role of a nonprofit fundraiser
• Discover sources of funding for your organization--and learn how to secure that funding
• Use the latest online fundraising tools and social media techniques to reach out to audiences
• Make fundraising easy with examples and templates for donor letters and beyond

Fundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.

Back Jacket

Prepare and implement a solid fundraising plan

Nonprofits need money, and someone needs to get that money. Fundraising For Dummies is the lifesaving guide for volunteers and professionals alike. In plain English, this book explains how to find donors, keep them excited, and ask for (and get!) the big bucks. You'll also discover how to work with nonprofit board members and organize different campaigns. Beef up your social media presence, engage with corporate donors, write winning grant proposals, deal with economic downturns--the essential how-tos are all right here.

Inside...

• Feel good about fundraising
• Craft winning case statements
• Find and meet big donors
• Brand your communications
• Plan successful events
• Create an annual fund
• Network online and build valuable community connections

Author Biography

Dr. Beverly A. Browning, MPA, DBA, is the author of 47 grant-related publications, including seven editions of Grant Writing For Dummies. She holds degrees in organizational development, public administration, and busi-ness administration. Dr. Bev is a grant writing course developer and online facilitator for Ed2Go.com.