{"product_id":"game-of-edges-the-analytics-revolution-and-the-future-of-professional-sports-paperback","title":"Game of Edges: The Analytics Revolution and the Future of Professional Sports - Paperback","description":"\u003cp\u003eby \u003cb\u003eBruce Schoenfeld\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the last two decades, innovation, data analysis, and technology have driven a tectonic shift in the sports business. \u003cem\u003eGame of Edges\u003c\/em\u003e is the story of how sports franchises evolved, on and off the field, from raggedly run small businesses into some of the most systematically productive companies around.\u003c\/p\u003e\u003cp\u003eIn today's game, everyone from the owners to the marketing staff are using information--data--to give their team an edge. For analysts, an edge is their currency. Figuring out that bunting hurts your offense? That's an edge. So is discovering metrics that can predict the career arc of your free agent shooting guard. Or combing through a decade of ticket-buying data to target persuadable fans.\u003c\/p\u003e\u003cp\u003eThese small, incremental steps move a sports franchise from merely ordinary to the \u003cem\u003eleading edge\u003c\/em\u003e. Franchises today are more than just sports; they integrate a whole suite of other businesses--television and digital content, gambling and real estate, fashion and apparel, entertainment, catering and concessions, and much more. But an optimized franchise has no room for error. Teams must do what the numbers say, reducing the element of chance, limiting those random moments of athletic heroism that make sports thrilling to watch. Optimization also means the franchise's main goal isn't championships anymore; it's keeping you, the viewer, engaged with the product.\u003c\/p\u003e\u003cp\u003eDrawing on extensive interviews with franchise owners, general managers, executives, and players, Bruce Schoenfeld introduces dynamic leaders who are radically reimagining the operations of these decades-old teams--and producing mind-boggling valuations. He joins the architects of the Golden State Warriors dynasty for an exclusive reception before tip-off. He stands among the faithful at Anfield, watching Liverpool's analytics guru size up a prized midfielder. And he watches the president of the Chicago Cubs break ground on a new DraftKings gambling parlor at Wrigley Field, not ten miles from the site of the original Black Sox betting scandal.\u003c\/p\u003e\u003cp\u003eEssential reading for anyone interested in sports, business, or technology, \u003cem\u003eGame of Edges\u003c\/em\u003e explores a world where winning the game is only the beginning.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.2 x 5.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 13, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51763386777888,"sku":"9781324076063","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/d7c28a0bebc2b97043f57b0da7d8b37f.webp?v=1780234066","url":"https:\/\/ebocreations.com\/products\/game-of-edges-the-analytics-revolution-and-the-future-of-professional-sports-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}