{"product_id":"game-on-how-sports-media-grew-up-sold-out-and-got-personal-with-billions-of-fans-hardcover","title":"Game on: How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDavid Bockino\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGame On\u003c\/i\u003e David Bockino, a former marketing and advertising manager at ESPN turned professor of communications and sport management, provides the first overview of the evolution of the sports media industry. Written at a time of great uncertainty and rapid change and told through the fascinating stories of the most important innovations, matchups, events, and personalities over the last hundred years, \u003ci\u003eGame On\u003c\/i\u003e explores how sports media both affects and reflects our society. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e From the groundbreaking radio broadcast of the Jack Dempsey-Georges Carpentier boxing match in 1921 and the launch of \u003ci\u003eSports Illustrated\u003c\/i\u003e magazine in 1954 to the birth of ESPN in 1979 and the unveiling of the NFL's yellow line in 1998, \u003ci\u003eGame On\u003c\/i\u003e details the most important events, platforms, and personalities in the evolution of the sports media industry. Early on, sports media had the unique ability to bring people together: nationally through the Olympic Games and regionally through telecasts of local professional teams. Increased interest led to more innovation and more options--cable TV, sports talk radio, internet broadcasts, and now multitudes of podcasts. With so many choices, some fans have begun to show deeper loyalties to brands or personalities in place of loyalties to teams or players. Today the personalization of sports content means broadcasters increasingly focus on what individual consumers want, often at the expense of the collective fan experience. \u003cp\u003e\u003c\/p\u003e Exploring the evolution of the sports media industry can tell us a lot about how our world has changed over the past hundred years and how it might yet change in the future. Through an exploration of sports media trends, Bockino shows that the industry's privileging of personal over collective interests reflects how people today form and maintain their social identities--and sports' key role in shaping them. \u003cbr\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDavid Bockino\u003c\/b\u003e is an associate professor at Elon University, where he teaches communications and sport management. He spent more than seven years working with ESPN, including ESPN Outdoors, ESPN Research and Analytics, and ESPN International. He is the author of \u003ci\u003eThe Guidebook Experiment: Discovering Exploration in a Hyper-Connected World\u003c\/i\u003e. \u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 376\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.5 x 8.5 x 5.8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 01, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51749026955552,"sku":"9781496233172","price":36.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/35471bef5cea2cbeb07cebca5294b281.webp?v=1779923386","url":"https:\/\/ebocreations.com\/products\/game-on-how-sports-media-grew-up-sold-out-and-got-personal-with-billions-of-fans-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}