{"product_id":"get-them-to-care-how-to-leverage-linkedinr-to-build-your-online-digital-presence-become-a-trusted-brand-hardcover","title":"Get Them to Care: How to Leverage LinkedIn(R) to Build Your Online Digital Presence \u0026 Become a Trusted Brand - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJulie Wanzer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGet Them to Care is a step-by-step business development focused book on how to tell a compelling story and highlight both personal and company expertise on LinkedIn(R).\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eManaging both your personal and company's online presence and branding is no longer an option but an obligation in today's digital world. Critical decisions are being made about you and your company, by both your potential clients and employees, as to whether they want to work with you and your firm, based on your personal LinkedIn(R) profile and your company's profile.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book allows you to learn more about how to tell a compelling story online that highlights your personal expertise and your firm's differentiators to win more work and recruit and retain top talent.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePart I: Personal LinkedIn(R) Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEnhance your personal digital profile\u003c\/li\u003e\n\u003cli\u003eBecome a trusted resource for your professional network\u003c\/li\u003e\n\u003cli\u003eMake strategic digital connections to win more work and build business opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e Part II: Company LinkedIn(R) Profile Takeaways\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eImprove your company's digital presence\u003c\/li\u003e\n\u003cli\u003eRebuild your company culture to focus on retainment and recruitment\u003c\/li\u003e\n\u003cli\u003eEstablish your firm's expertise in the marketplace\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book also contains a variety of best practices to guide you, whether you identify as a LinkedIn(R) novice, a LinkedIn(R) expert, or some variation in between.\u003c\/p\u003e\u003cp\u003eInterspersed throughout the book, you will find the following to help you improve both your personal and company profiles: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLinkedIn(R) Profile Examples\u003c\/li\u003e\n\u003cli\u003eCalls to Action to make updates on LinkedIn(R) (Get on LinkedIn(R))\u003c\/li\u003e\n\u003cli\u003eFrequently Asked Questions (FAQ's)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is meant to be a trusted resource for you and a reference guide on how to build and manage both your personal and company-wide brand online. Feel free to flip back and forth between Part I and Part II, scour the book for all of those Calls to Action on LinkedIn(R) designed for you and your company to win more work, or judiciously read this book from cover to cover.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn today's digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, LEED AP, founder of a thriving marketing and communication firm, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn(R), the world's most popular business networking site. Your LinkedIn(R) profile is the cheapest and most convenient business card you'll ever have...and it can open the door to personal and professional success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn Part I of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part II is a guide on using LinkedIn(R) to showcase your company's culture, build credibility, generate leads, attract top talent, and establish your firm's expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices on company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company's business development strategy.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 154\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 07, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51777048641824,"sku":"9798887970516","price":47.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/5fae7a0c7397bcc477ff1828c632b297.webp?v=1780491201","url":"https:\/\/ebocreations.com\/products\/get-them-to-care-how-to-leverage-linkedinr-to-build-your-online-digital-presence-become-a-trusted-brand-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}