{"product_id":"go-glocal-the-definitive-guide-to-success-in-entering-international-markets-hardcover","title":"Go Glocal: The Definitive Guide to Success in Entering International Markets - Hardcover","description":"\u003cp\u003eby \u003cb\u003eCraig Maginness\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTaking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go \"glocal.\"\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eGo Glocal\u003c\/em\u003e, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it's important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIf you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 242\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 27, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51781212340512,"sku":"9781544510538","price":42.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/63f1c0eb78bbc33f4a5fcaf7d43b2eec.webp?v=1780545170","url":"https:\/\/ebocreations.com\/products\/go-glocal-the-definitive-guide-to-success-in-entering-international-markets-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}