{"product_id":"goliaths-revenge-how-established-companies-turn-the-tables-on-digital-disruptors-hardcover","title":"Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors - Hardcover","description":"\u003cp\u003eby \u003cb\u003eTodd Hewlin\u003c\/b\u003e (Author), \u003cb\u003eScott A. Snyder\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHarness your company's incumbent advantages to win the digital disruption game\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGoliath's Revenge \u003c\/i\u003eis the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind.\u003c\/p\u003e \u003cp\u003ePeriods of intense change provide remarkable opportunities. \u003ci\u003eGoliath's Revenge \u003c\/i\u003edelivers an insider's view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor \u0026amp; Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company's scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader.\u003c\/p\u003e \u003cp\u003eUsing real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the six new rules that separate winners from losers in the age of digital disruption\u003c\/li\u003e \u003cli\u003ePrioritize your innovation investments to rebuild your competitive moat\u003c\/li\u003e \u003cli\u003eEmploy smart cannibalization to defend your core business\u003c\/li\u003e \u003cli\u003eDeliver step-change customer outcomes to grow into adjacent markets\u003c\/li\u003e \u003cli\u003eReframe your purpose and make talent the centerpiece of your digital innovation strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eGoliath's Revenge \u003c\/i\u003eis a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success. \u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGROW YOUR COMPANY AND ACCELERATE YOUR CAREER IN UNCERTAIN TIMES\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe story of disruption in the digital era is almost mythical: the Silicon Valley whiz kids sweep in with agility and new ideas, attacking the established pecking order. In every industry, customer loyalty is up for grabs, long-term leaders are on the defensive, and yesterday's skills are no longer enough. But the story is changing. \u003ci\u003eGoliath's Revenge\u003c\/i\u003e describes how established businesses (and professionals with established careers) can stop focusing on the threat and start recognizing the unique advantages of their position. \u003c\/p\u003e\u003cp\u003eBy following six new rules of innovation, you can reset your company's strategy--and your own career--to become a digital disruptor and carve out your future leadership position. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDeliver market-shaping customer outcomes\u003c\/li\u003e \u003cli\u003eBalance top-down and bottom-up innovation\u003c\/li\u003e \u003cli\u003eUnlock the latent value in existing data assets\u003c\/li\u003e \u003cli\u003eAccelerate innovation through external networks\u003c\/li\u003e \u003cli\u003eBuild the digital skills needed for lifetime employment\u003c\/li\u003e \u003cli\u003eUse your purpose to fuel disruptive opportunities\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStop trying to mimic the disruptors and reclaim your rightful place at the top of the business hierarchy. These six rules will help you break out of the \"me too\" trap by identifying the strengths that are unique to you and your organization. Even in this age of digital disruption, established leaders already have the advantage. \u003ci\u003eGoliath's Revenge\u003c\/i\u003e will teach you how to use it.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGROW YOUR COMPANY AND ACCELERATE YOUR CAREER IN UNCERTAIN TIMES\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe story of disruption in the digital era is almost mythical: the Silicon Valley whiz kids sweep in with agility and new ideas, attacking the established pecking order. In every industry, customer loyalty is up for grabs, long-term leaders are on the defensive, and yesterday's skills are no longer enough. But the story is changing. \u003ci\u003eGoliath's Revenge\u003c\/i\u003e describes how established businesses (and professionals with established careers) can stop focusing on the threat and start recognizing the unique advantages of their position. \u003c\/p\u003e\u003cp\u003eBy following six new rules of innovation, you can reset your company's strategy--and your own career--to become a digital disruptor and carve out your future leadership position. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeliver market-shaping customer outcomes\u003c\/li\u003e \u003cli\u003eBalance top-down and bottom-up innovation\u003c\/li\u003e \u003cli\u003eUnlock the latent value in existing data assets\u003c\/li\u003e \u003cli\u003eAccelerate innovation through external networks\u003c\/li\u003e \u003cli\u003eBuild the digital skills needed for lifetime employment\u003c\/li\u003e \u003cli\u003eUse your purpose to fuel disruptive opportunities\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eStop trying to mimic the disruptors and reclaim your rightful place at the top of the business hierarchy. These six rules will help you break out of the \"me too\" trap by identifying the strengths that are unique to you and your organization. Even in this age of digital disruption, established leaders already have the advantage. \u003ci\u003eGoliath's Revenge\u003c\/i\u003e will teach you how to use it.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTODD HEWLIN is a Managing Director at TCG Advisors, the leading growth strategy firm in Silicon Valley, and a noted expert on digitization and business model innovation. He is co-author of \u003ci\u003eConsumption Economics\u003c\/i\u003e and \u003ci\u003eB4B\u003c\/i\u003e and a frequent speaker at major industry events. \u003c\/p\u003e\u003cp\u003eSCOTT SNYDER is a Partner at Heidrick Consulting and a recognized thought leader on digital transformation and innovation. Scott is a Senior Fellow at the Wharton School, founded three start-ups, and held leadership roles at GE, Lockheed Martin, and Venture firm Safeguard.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.1 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 12, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51749325865248,"sku":"9781119541875","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4d785e350c07f9f9f79f56b47ce0cc72.webp?v=1779929857","url":"https:\/\/ebocreations.com\/products\/goliaths-revenge-how-established-companies-turn-the-tables-on-digital-disruptors-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}