{"product_id":"growth-product-managers-handbook-winning-strategies-and-frameworks-for-driving-user-acquisition-retention-and-optimizing-metrics-paperback","title":"Growth Product Manager's Handbook: Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics - Paperback","description":"\u003cp\u003eby \u003cb\u003eEve Chen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAchieve sustainable product growth with expert insights on data-driven decision-making and growth strategies to accelerate company's growth\u003c\/strong\u003e\u003c\/p\u003eKey Features\u003cul\u003e\n\u003cli\u003eUnderstand and implement key growth product management models to improve revenue, user adoption, and retention\u003c\/li\u003e\n\u003cli\u003eLearn effective frameworks, strategies, and tactics for growth product management in various contexts\u003c\/li\u003e\n\u003cli\u003eDevelop practical strategies and insights to achieve customer lifetime goals\u003c\/li\u003e\n\u003cli\u003ePurchase of the print or Kindle book includes a free PDF eBook\u003c\/li\u003e\n\u003c\/ul\u003eBook Description\u003cp\u003eIn the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product.\u003c\/p\u003e\u003cp\u003eThis handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals.\u003c\/p\u003e\u003cp\u003eBy the end of this book, you'll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.\u003c\/p\u003eWhat you will learn\u003cul\u003e\n\u003cli\u003eUnderstand key growth product management models such as lean startup, pirate metrics, and AARRR frameworks\u003c\/li\u003e\n\u003cli\u003eOptimize journeys, improve UX, and personalize interactions with retention and loyalty strategies\u003c\/li\u003e\n\u003cli\u003eExplore model applications in SaaS, e-commerce, and mobile app development\u003c\/li\u003e\n\u003cli\u003eImplement practical actions to prioritize, experiment, and measure\u003c\/li\u003e\n\u003cli\u003eGet to grips with techniques of service, feedback, and rewards for customer retention\u003c\/li\u003e\n\u003cli\u003eSet and achieve customer lifetime value goals for success\u003c\/li\u003e\n\u003cli\u003eDiscover effective strategies for achieving your customer-for-life goals\u003c\/li\u003e\n\u003c\/ul\u003eWho this book is for\u003cp\u003eWhether you're a seasoned product manager, a newcomer to the field, or an aspiring growth product manager, this guide offers valuable insights and actionable strategies to drive growth and achieve success. Additionally, growth marketers and startup founders with basic product marketing knowledge will benefit from this book, expanding their understanding of growth-centric product management practices to elevate their careers and propel their companies to acquire more customers and reach customer-for-life goals.\u003c\/p\u003eTable of Contents\u003col\u003e\n\u003cli\u003eIntroduction to Growth Product Management\u003c\/li\u003e\n\u003cli\u003eUnderstanding Product-Led Growth Management Models\u003c\/li\u003e\n\u003cli\u003eUnderstanding Your Customers\u003c\/li\u003e\n\u003cli\u003eUnlocking Success in Product Strategy and Planning\u003c\/li\u003e\n\u003cli\u003eSetting the Stage for a Powerful Product-Led Enterprise\u003c\/li\u003e\n\u003cli\u003eDefining and Communicating Your Product Value Proposition\u003c\/li\u003e\n\u003cli\u003eThe Science of Growth Experimentation and Testing for Product-Led Success\u003c\/li\u003e\n\u003cli\u003eDefine, Monitor, and Act on Your Performance Metrics\u003c\/li\u003e\n\u003cli\u003eGuiding Your Clients to the Pot of Gold\u003c\/li\u003e\n\u003cli\u003eMaintaining High Customer Retention Rates\u003c\/li\u003e\n\u003cli\u003eUnlocking Wallet Share through Expansion Revenue\u003c\/li\u003e\n\u003cli\u003eThe Future of a Growth Product Manager\u003c\/li\u003e\n\u003c\/ol\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 292\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.61 x 9.25 x 7.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 30, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752493416736,"sku":"9781837635955","price":37.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/01771d6c09b1cc80021616670a7c63d0.webp?v=1779997205","url":"https:\/\/ebocreations.com\/products\/growth-product-managers-handbook-winning-strategies-and-frameworks-for-driving-user-acquisition-retention-and-optimizing-metrics-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}