{"product_id":"hacking-growth-how-todays-fastest-growing-companies-drive-breakout-success-hardcover","title":"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success - Hardcover","description":"\u003cp\u003eby \u003cb\u003eSean Ellis\u003c\/b\u003e (Author), \u003cb\u003eMorgan Brown\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. \u003cp\u003e\u003c\/p\u003e Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses \u003ci\u003ecustomers\u003c\/i\u003e attaining them, retaining them, engaging them, and motivating them to come back and buy more. \u003cbr\u003e \u003cb\u003e\u003cbr\u003e \u003c\/b\u003eAn accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and \"spaghetti-on-the-wall\" approaches with more consistent, replicable, cost-effective, and data-driven results.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSean Ellis \u003c\/b\u003eis CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users and over 350,000 new monthly visitors. Sean coined the term growth hacker in 2010, and is the producer of the Growth Hackers Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eMorgan Brown\u003c\/b\u003e is the COO of Inman News, the leading business intelligence source for real estate. A digital marketing veteran with 17 years helping early stage companies find traction and breakout growth, he launched GrowthHackers.com with Sean. Both speak regularly at major conferences such as SXSW, CTA, HubSpot, and more.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.4 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 25, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51756000739616,"sku":"9780451497215","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/48e5a5d1d48995586d16e3b9a2e29e36.webp?v=1780072427","url":"https:\/\/ebocreations.com\/products\/hacking-growth-how-todays-fastest-growing-companies-drive-breakout-success-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}