{"product_id":"handbook-on-the-psychology-of-pricing-100-effects-on-persuasion-and-influence-every-entrepreneur-marketer-and-pricing-manager-needs-to-know-paperback","title":"Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know - Paperback","description":"\u003cp\u003eby \u003cb\u003eMarkus Husemann-Kopetzky\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e★ 2022 update out now. Please find instant access on the website ★\u003cbr\u003e★ Go to: \u003c\/b\u003e \u003cb\u003ehttps: \/\/psychologyofpricing.com\/ =\u0026gt; Readers Area ★\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"Favorite 5 Books on Pricing\"\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e―Journal \"Consumer Neuroscience in Business\", issue June 2019, p. 21\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cb\u003eHow to Make Your Prices (Almost) Irresistible?\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDiscover the Power of Psychological Pricing.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCustomers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMany companies still focus only on numbers: internal costs (markup pricing), external competitors (competition-based pricing), or assume that people can objectively assess the products' or services' benefits they pay for (value-based pricing). \u003cp\u003e\u003c\/p\u003eThe \u003ci\u003eHandbook on the Psychology of Pricing\u003c\/i\u003e sheds light on what happens in your customers' minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available. It introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion, and people's perception of prices. \u003cp\u003e\u003c\/p\u003eMore specifically, you will\u003cul\u003e\n\u003cli\u003eDiscover how to make your \u003cb\u003epricing more attractive\u003c\/b\u003e and, thereby, \u003cb\u003elift sales and margins\u003c\/b\u003e for your business.\u003c\/li\u003e\n\u003cli\u003eLearn how to \u003cb\u003eincrease customers' willingness to pay\u003c\/b\u003e for your products and services.\u003c\/li\u003e\n\u003cli\u003eFind how to \u003cb\u003ereduce the attention to prices\u003c\/b\u003e in buying decisions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExpand your pricing skill set \u003c\/b\u003eand learn about more than one hundred effects unearthed from solid academic research.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.41 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 05, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51789538132256,"sku":"9783947897001","price":21.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/1d5faa78cd1b8dce71a1f59bb761f95c.webp?v=1780667200","url":"https:\/\/ebocreations.com\/products\/handbook-on-the-psychology-of-pricing-100-effects-on-persuasion-and-influence-every-entrepreneur-marketer-and-pricing-manager-needs-to-know-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}