{"product_id":"hands-on-salesforce-data-cloud-implementing-and-managing-a-real-time-customer-data-platform-paperback","title":"Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform - Paperback","description":"\u003cp\u003eby \u003cb\u003eJoyce Kay Avila\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e\u003cp\u003eAuthor Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code\/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks.\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e\u003cp\u003eThis book will help you: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDevelop a plan to execute a CDP project effectively and efficiently \u003c\/li\u003e\n\u003cli\u003eConnect Data Cloud to external data sources and build out a Customer 360 Data Model \u003c\/li\u003e\n\u003cli\u003eLeverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure \u003c\/li\u003e\n\u003cli\u003eUse Salesforce Data Cloud capabilities for identity resolution and segmentation \u003c\/li\u003e\n\u003cli\u003eCreate calculated, streaming, visualization, and predictive insights \u003c\/li\u003e\n\u003cli\u003eUse Data Graphs to power Salesforce Einstein capabilities \u003c\/li\u003e\n\u003cli\u003eLearn Data Cloud best practices for all phases of the development lifecycle \u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 448\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.91 x 9.19 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 17, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51775890424096,"sku":"9781098147860","price":75.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/53b7169884c1ae374bb79d59188dd41d.webp?v=1780468563","url":"https:\/\/ebocreations.com\/products\/hands-on-salesforce-data-cloud-implementing-and-managing-a-real-time-customer-data-platform-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}