{"product_id":"happy-customers-everywhere-how-your-business-can-profit-from-the-insights-of-positive-psychology-hardcover","title":"Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology - Hardcover","description":"\u003cp\u003eby \u003cb\u003eBernd Schmitt\u003c\/b\u003e (Author), \u003cb\u003eGlenn Van Zutphen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan:\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBernd Schmitt\u003c\/b\u003e is the Robert D. Calkins Professor of International Business at Columbia University, the director of the Center on Global Brand Leadership, and CEO of the EX Group. He is a frequent keynote speaker at conferences worldwide and has appeared on the BBC, CNBC, CNN, and \u003ci\u003eThe Daily Show\u003c\/i\u003e. Schmitt has written for \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Asian Wall Street Journal\u003c\/i\u003e, and \u003ci\u003eFinancial Times\u003c\/i\u003e, and is also the author of several books including \u003ci\u003eBig Think Strategy\u003c\/i\u003e, \u003ci\u003eCustomer Experience Management\u003c\/i\u003e, and \u003ci\u003eExperiential Marketing\u003c\/i\u003e, which have been translated into more than 20 languages. He lives in New York City. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eGlenn van Zutphen was a working journalist for 26 years for the likes of \u003ci\u003eCNN International and CNBC Asia.\u003c\/i\u003e He owns VanMedia Group, a Singapore-based media consulting firm.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 8.9 x 6.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 24, 2012\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51759176089888,"sku":"9780230116450","price":40.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/ceeab4c70eaa59edf7243500b20e2ef4.webp?v=1780144397","url":"https:\/\/ebocreations.com\/products\/happy-customers-everywhere-how-your-business-can-profit-from-the-insights-of-positive-psychology-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}