{"product_id":"hbrs-10-must-reads-for-sales-and-marketing-collection-5-books-paperback","title":"Hbr's 10 Must Reads for Sales and Marketing Collection (5 Books) - Paperback","description":"\u003cp\u003eby \u003cb\u003eHarvard Business Review\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStop pushing products. Start empowering your salespeople cultivating relationships with the right customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn today's economy, companies are fighting tooth and nail for their customers' attention. Hyper-informed buyers with more options are making purchasing decisions faster than ever. How can you optimize your marketing operations and sales teams and so your offerings can get through and rise to the top? \u003ci\u003eHBR's 10 Must Reads for Sales and Marketing Collection\u003c\/i\u003e offers the ideas and strategies to help you get there. Included in this set are \u003ci\u003eHBR's 10 Must Reads on Sales\u003c\/i\u003e, \u003ci\u003eHBR's 10 Must Reads on Strategic Marketing\u003c\/i\u003e, \u003ci\u003eHBR's 10 Must Reads on Communication\u003c\/i\u003e, \u003ci\u003eHBR's 10 Must Reads on Negotiation\u003c\/i\u003e, and \u003ci\u003eHBR's 10 Must Reads on Public Speaking and Presenting\u003c\/i\u003e. This compilation offers insights from world-class experts on the topics including enhancing the joint performance of sales and marketing; motivating your sales force; getting a clear view of your brand's strengths and weaknesses; setting the stage for a successful negotiation; and communicating with clarity and impact. It includes fifty articles selected by HBR's editors from renowned thought leaders such as Andris Zoltners, Theodore Levitt, and Deborah Tannen, and features the indispensable article How to Give a Killer Presentation by Chris Anderson. It's time to establish, sustain, and extend your next groundbreaking sales and marketing initiative. \u003ci\u003eHBR's 10 Must Reads for Sales and Marketing Collection\u003c\/i\u003e will lead you there.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHBR's 10 Must Reads\u003c\/b\u003e paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. \u003ci\u003eHarvard Business Review\u003c\/i\u003e has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eHarvard Business Review\u003c\/i\u003e\u003c\/b\u003e is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, \u003ci\u003eHarvard Business Review\u003c\/i\u003e provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.\u003c\/p\u003e\u003cp\u003eYou can find Harvard Business Review at: hbr.org\u003cbr\u003eTwitter: @HarvardBiz\u003cbr\u003eLinkedIn: linkedin.com\/company\/harvard-business-review\u003cbr\u003eFacebook: facebook.com\/harvardbusinessreview\u003cbr\u003eInstagram: @harvard_business_review\u003cbr\u003eYouTube: youtube.com\/user\/harvardbusinessreview\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 1024\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 2.9 x 8.2 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 26, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51770431439136,"sku":"9781633699359","price":115.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/3396ee31a0e12736a4728ff41ac0be4c.webp?v=1780371476","url":"https:\/\/ebocreations.com\/products\/hbrs-10-must-reads-for-sales-and-marketing-collection-5-books-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}