Helmut Schmid: Typography - Hardcover

Helmut Schmid: Typography - Hardcover

$60.00


by Kiyonori Muroga (Editor), Nicole Schmid (Editor)

"Helmut Schmid is one of the finest typographers worldwide." -Designculture

The Austrian typographer and graphic designer Helmut Schmid (1942-2018) was acknowledged globally as a master of his craft. Schmid put his own spin on Emil Ruder's teachings while remaining faithful to his principles of clarity, simplicity and elegance. Living in Osaka, Vancouver and Germany (where he worked for the German Social Democratic Party and the German chancellors Willy Brandt and Helmut Schmidt), Schmid merged Eastern and Western influences in his editorial design, product packaging, political and corporate visual identity. This bilingual monograph explores the typographer's oeuvre in its entirety. The book's generous design allows each image to breathe; accompanying texts narrate Schmid's life and career in an informative but pleasant manner. Complementing the publications Weingart: Typography and Ruder Typography, Ruder Philosophy, Schmid Typography completes Lars M?ler Publishers' surveys of the Basel school of typographic thought.

Number of Pages: 240
Dimensions: 0.94 x 11.81 x 9.06 IN
Publication Date: December 05, 2023
Shop Pay Continue Shopping

Estimated delivery: June 10 - June 13, 2026

Secure Checkout

Free Returns

Proudly USA Based

Accepted Payment Methods

American Express
Apple Pay
Diners Club
Discover
Google Pay
Mastercard
PayPal
Shop Pay
Visa