{"product_id":"hidden-wombat-how-executives-innovate-without-the-waste-of-money-brains-and-time-hardcover","title":"Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time - Hardcover","description":"\u003cp\u003eby \u003cb\u003eTopher Kinsella\u003c\/b\u003e (Author), \u003cb\u003eRush Bartlett\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGood ideas are killing great companies.\u003c\/p\u003e\u003cp\u003eA waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.\u003c\/p\u003e\u003cp\u003eEvery late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?\u003c\/p\u003e\u003cp\u003eNeeds-Driven Innovation (NDI)-inspired by Stanford University's Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.\u003c\/p\u003e\u003cp\u003eReversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 188\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 09, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51779187147040,"sku":"9798989247615","price":37.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/085d22adc5839ea9c96d5e30be27fa48.webp?v=1780513185","url":"https:\/\/ebocreations.com\/products\/hidden-wombat-how-executives-innovate-without-the-waste-of-money-brains-and-time-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}