{"product_id":"high-performance-pharma-brand-management-a-proven-path-to-all-the-success-and-money-you-will-ever-need-in-the-most-elite-job-of-the-pharma-industry-paperback","title":"High Performance Pharma Brand Management - A Proven Path to All the Success and Money You Will Ever Need in the Most Elite Job of the Pharma Industry - Paperback","description":"\u003cp\u003eby \u003cb\u003eManish Khandpekar\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e TAKE CHARGE OF YOUR BRAND, PROGRESS, CAREER \u0026amp; MONEY. NOW. Pharma Brand Manager is the most elite and high paying job in the Indian Pharma Industry. A Brand Manager is also called the brain of the organization. The job comes with Prestige, Style, Respect, Money and Privilege. This book is for: Current pharma brand managers and above who want to improve and progress in their career and command money. Learn advanced foundation skills\/strategies on: professionalism, branding, communications, creativity, field, promotional inputs, differentiation, moving up, metrics, brand plan, NPD, customer, money skills, strategy, expenses, tactics, etc. The MBA student who wants to become a brand manager and wants to learn the ways to prepare for it. Those B.Pharm students who are not aware of this career option, and also those who want to become a Pharma Brand Manager, but have not planned for it yet. The B.Pharm\/Science graduate who has joined as Professional Service Representative and wants to become a brand manager. It is the most exhaustive book you will ever need as a brand manager. It contains only true case studies that will help you build your career. This book is a must have as a desktop reference. It will guide you throughout your journey in Pharma Brand Management. PRACTICAL, PRESCRIPTIVE, EXHAUSTIVE, EDUCATIVE, A VALUABLE TOOL, and with REAL-LIFE EXAMPLES-A MUST-HAVE IN LIBRARY for every pharma brand management professional. \"There is always a big difference between theory and practice. There are thousands of books written by non-practicing experts from different spheres-academic as well as professional. With his excellent career exposure, Manish in High Performance Pharma Brand Management has very grippingly put forward a detailed end-to-end life of pharma brand management. Brand management in pharma is a different cup of tea fraught with a lot of complexity. The personality of the brand involves not only doctors and patients but also the trade and communication channels. The book is not only educative with real-life examples, which only a veteran like Manish could capture, but is also prescriptive. Having gone through the book, I can easily say that it is really a valuable tool\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 388\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.86 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 30, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51780376101152,"sku":"9789390976706","price":40.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2f348e4c10a3b1e1a481ab6cce9fac6d.webp?v=1780527004","url":"https:\/\/ebocreations.com\/products\/high-performance-pharma-brand-management-a-proven-path-to-all-the-success-and-money-you-will-ever-need-in-the-most-elite-job-of-the-pharma-industry-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}