High-Tech Marketing Simplified: An insiders shared experience - Paperback

by Ted J. Marena (Author)

This book is not leveraging any research or university study;

I'm drawing on more than 25 years of electronics design, technical

support, sales, business development and marketing experience.

If you are looking for all the details needed to effectively

market your semiconductor, technical product or service, this

book is for you. Given that most of my career has been in semiconductors,

much of the focus will be for that technology, but

the majority of the content is applicable to other technical and

related fields. There is no pontification or needless background

data to explain the key actions and process steps required. This

book gets right to the point, and I use many work examples to

further clarify each stage of the process. High-Tech Marketing

Simplified is intended to explain, in an organized step-by-step

manner, how to define, segment, position, go to market and

promote your technical product or service. There are ten fundamental

tasks to follow through the process, and I've laid them all

out for you.

If you are a semiconductor or technical professional

supporting product or technical marketing or marketing

communications and you want to improve your skills, this book

will prove invaluable in that endeavor. The process laid out will

be a priceless guide to follow for future product releases. In

addition, start up companies, technical agency representatives

and consultants will benefit greatly from the information

presented. C level executives and marketing leaders will also

gain new insight into what is really needed in order to achieve

successful technical product launch and execution. There is

something for everyone in High-Tech Marketing Simplified: An

Insiders Shared Experience.