{"product_id":"hit-em-where-it-hurts-how-to-save-democracy-by-beating-republicans-at-their-own-game-hardcover","title":"Hit 'em Where It Hurts: How to Save Democracy by Beating Republicans at Their Own Game - Hardcover","description":"\u003cp\u003eby \u003cb\u003eRachel Bitecofer\u003c\/b\u003e (Author), \u003cb\u003eAaron Murphy\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA radical, urgent plan for how the Democratic Party and its supporters can win elections at one of the most pivotal moments in the history of our nation's democracy \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"Bitecofer hits hard against the GOP tactics of fear and anger and the Democrats' status quo narratives around political engagement and winning elections.\"--Michael Steele, former RNC chair \u003cp\u003e\u003c\/p\u003eWhy do Democrats fail to win voters to their side, and what can they do to develop new winning political strategies--especially as the very fate of democracy hangs in the balance in 2024? Too often the carefully constructed, rational arguments of the Left meet a grisly fate at the polls, where voters are instead swayed by Republican candidates hawking anger, fear, and resentment. Only when Democrats are handed an overwhelming motivational issue--like the Supreme Court's 2022 \u003ci\u003eDobbs\u003c\/i\u003e decision overturning \u003ci\u003eRoe v. Wade\u003c\/i\u003e--have they found a way to counter this effect. \u003cp\u003e\u003c\/p\u003ePolitical scientist and strategist Rachel Bitecofer came to prominence after predicting the size (to the seat) of the Democrats' rare Blue Wave in the 2018 midterms. At the heart of her prediction lay a powerful concept--\u003ci\u003enegative partisanship, \u003c\/i\u003e or the idea that voters, even most so-called independents, don't vote for their candidate so much as they vote \u003ci\u003eagainst\u003c\/i\u003e their candidate's opponent. Seen through this lens, \u003ci\u003eHit 'Em Where It Hurts\u003c\/i\u003e is a deep dive into the Republicans' own playbook, sharing how Democrats can turn the Right's own tactics against them. The way for Democrats to wage--and win--electoral war, Bitecofer writes, is to present themselves as \"brand ambassadors for freedom, health, wealth, safety, and common sense,\" the very opposite of the extremist, freedom-fearing Right. This is a last-ditch effort to armor democracy while there is still time to save and strengthen it against hijacking by a small minority of ideologues. \u003cp\u003e\u003c\/p\u003eAs America careens into the election cycle that will determine its democratic future, \u003ci\u003eHit 'Em Where It Hurts\u003c\/i\u003e is the book for any Democrat who has ever banged their head against a wall when obvious reasoning failed to sway voters over to their side. This guide is a lifeline to save American democracy in its darkest hour.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRachel Bitecofer\u003c\/b\u003e is a political scientist and election forecaster turned political strategist. Bitecofer's interviews and analysis have been featured by \u003ci\u003eThe New York Times, The Washington Post, Salon, Politico, The New Republic, Real Time with Bill Maher, \u003c\/i\u003e CNN, MSNBC, and many other prominent news sources. She worked with Democratic Party candidates and organizations to implement negative partisanship strategy in the 2022 midterms. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eAaron Murphy\u003c\/b\u003e is a writer and political strategist who served as chief of staff to U.S. senator Jon Tester (D-Mont.). A former journalist, he previously served as Tester's communications director, speechwriter, and debate coach.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.5 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 06, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752408252704,"sku":"9780593727140","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/4f5c386bb501e0e75ca2f9f840b2bd07.webp?v=1779994975","url":"https:\/\/ebocreations.com\/products\/hit-em-where-it-hurts-how-to-save-democracy-by-beating-republicans-at-their-own-game-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}