{"product_id":"hooked-how-to-build-habit-forming-products-hardcover","title":"Hooked: How to Build Habit-Forming Products - Hardcover","description":"\u003cp\u003eby \u003cb\u003eNir Eyal\u003c\/b\u003e (Author), \u003cb\u003eRyan Hoover\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cb\u003eRevised and Updated, Featuring a New Case Study\u003c\/b\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHow do successful companies create products people can't put down? \u003cp\u003e\u003c\/p\u003e Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?\u003cp\u003eNir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive \"hook cycles,\" these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eHooked\u003c\/i\u003e is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products. \u003ci\u003eHooked\u003c\/i\u003e is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.\u003c\/p\u003e\u003cp\u003eEyal provides readers with: \u003c\/p\u003e\u003cp\u003e- Practical insights to create user habits that stick.\u003cbr\u003e - Actionable steps for building products people love.\u003c\/p\u003e\u003cp\u003e- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eNir Eyal\u003c\/b\u003e spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in\u003ci\u003e Hooked\u003c\/i\u003e to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the \u003ci\u003eHarvard Business Review\u003c\/i\u003e, \u003ci\u003eThe Atlantic\u003c\/i\u003e, \u003ci\u003eTechCrunch\u003c\/i\u003e, and\u003ci\u003e Psychology Today\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eTo learn more or to get in touch with Nir, visit nirandfar.com \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 8.3 x 5.6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 04, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51771194278176,"sku":"9781591847786","price":31.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/1ed7d96c7ccfbaed07dc96eed832ed9d.webp?v=1780382863","url":"https:\/\/ebocreations.com\/products\/hooked-how-to-build-habit-forming-products-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}