{"product_id":"how-flavor-works-the-science-of-taste-and-aroma-paperback","title":"How Flavor Works: The Science of Taste and Aroma - Paperback","description":"\u003cp\u003eby \u003cb\u003eNak-Eon Choi\u003c\/b\u003e (Author), \u003cb\u003eJung H. Han\u003c\/b\u003e (Author)\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTaste is the number one driving force in the decision to purchase a food product and food consumption is the most critical function for living organisms to obtain the energy and resources essential to their vitality. Flavor and aroma are therefore universally important concepts: intrinsic to human well-being and pleasure, and of huge significance for the multi-trillion dollar global food business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHow Flavor Works: the Science of Taste and Aroma\u003c\/i\u003e offers a fascinating and accessible primer on the concepts of flavor science for all who have an interest in food and related topics. Professionals and students of food science and technology who do not already specialize in flavor science will find it a valuable reference on a topic crucial to how consumers perceive and enjoy food products. In this regard, it will also be of interest to product developers, marketers and food processors. Other readers with a professional (eg culinary and food service) or personal interest in food will also find the book interesting as it provides a user-friendly account of the mechanisms of flavor and aroma which will provide new insights into their craft.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNak-Eon Choi \u003c\/b\u003eis Research Director at Sias Co, Ltd, Seoul, South Korea.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJung H. Han, PhD \u003c\/b\u003eCFS is an Adjunct Associate Professor in the Department of Food Science and Human Nutrition at\u003cbr\u003ethe University of Illinois at Urbana\/Champaign, USA.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.1 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 23, 2015\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51781677646112,"sku":"9781118865477","price":138.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/11e61650b7a33539f0602c8136d6443b.webp?v=1780555195","url":"https:\/\/ebocreations.com\/products\/how-flavor-works-the-science-of-taste-and-aroma-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}