{"product_id":"how-he-man-mastered-the-universe-toy-to-television-to-the-big-screen-paperback","title":"How He-Man Mastered the Universe: Toy to Television to the Big Screen - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrian C. Baer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eElaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic \u003ci\u003eMasters of the Universe\u003c\/i\u003e (1987) was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBrian C. Baer\u003c\/b\u003e is a lifelong He-Man fan and pop culture writer from Spokane, Washington.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 228\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 07, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51807400198432,"sku":"9781476665900","price":35.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/6f562fcfc598e8025b5d67b532ab7fda.webp?v=1780932043","url":"https:\/\/ebocreations.com\/products\/how-he-man-mastered-the-universe-toy-to-television-to-the-big-screen-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}