{"product_id":"how-mcgruff-and-the-crying-indian-changed-america-a-history-of-iconic-ad-council-campaigns-paperback","title":"How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns - Paperback","description":"\u003cp\u003eby \u003cb\u003eWendy Melillo\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eHow McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns\u003c\/i\u003e details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, \u003ci\u003eHow McGruff and the Crying Indian Changed America\u003c\/i\u003e explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWendy Melillo is an assistant professor in the School of Communication at American University. As a staff writer for \u003ci\u003eThe Washington Post\u003c\/i\u003e she earned a Pulitzer Prize nomination, a Penney-Missouri Newspaper Award, and a White House Correspondents' Association award. For nearly a decade, Melillo was the Washington, DC, bureau chief and senior writer for \u003ci\u003eAdweek\u003c\/i\u003e, where she covered product and political advertising, marketing, PR, and regulation.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.49 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 08, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51765497332000,"sku":"9781588342232","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/16b4603b094265310f6e888b73d9b222.webp?v=1780271782","url":"https:\/\/ebocreations.com\/products\/how-mcgruff-and-the-crying-indian-changed-america-a-history-of-iconic-ad-council-campaigns-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}