How Not to Hate Advertising: A Creative's Guide to A Long and (Dare I Say) Happy Career in A Remarkably Silly Industry - Paperback

by Nick Sonderup (Author)

This book is the creative professionals' guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one, for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.

Author Biography

Nick Sonderup is an award-winning creative leader with 23+ years of experience. His work has been recognized by nearly every industry awards show, including Cannes Lions, ANDYs, One Show, Clio, Effies, D&AD, and the ADC. His work for General Electric earned an Emmy nomination, and his film 100 Bands in 100 Days was a Grand Jury award nominee at the 2010 SXSW Film Festival. Nick is currently Co-CCO at StrawberryFrog, responsible for leadership across multiple accounts, the creative department, and the StrawberryFrog brand. Over the years, Nick has lent his expertise to a broad range of brands, including MTV, ESPN, American Express, MINI, AT&T, Nike, Anheuser-Busch InBev, State Farm, Midea, Northwell Health, and more. He also created powerful, soulful work at many of the industry's most celebrated creative agencies, like Wieden+Kennedy (W+K), BBDO, Ogilvy, and Translation, after starting his career at MTV. Outside of agency life, Nick has worked as an Adjunct Professor teaching copywriting.