{"product_id":"how-to-be-a-marketing-genius-scientific-advertising-revisited-and-revitalized-for-today-paperback","title":"How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today - Paperback","description":"\u003cp\u003eby \u003cb\u003eTony Melvin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eClaude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today.\u003c\/p\u003e\u003cp\u003eClaude codified his techniques in 1923 in a book called \u003cem\u003eScientific Advertising.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhile this book has been recommended and used by many great marketing minds since Claude's day, his principles remain broadly unknown.\u003c\/p\u003e\u003cp\u003eTo ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude's original work and revitalized it for today. \u003c\/p\u003e\u003cp\u003eTony isolated\u003cstrong\u003e \u003cem\u003e114 Profitable Laws of Advertising \u0026amp; Marketing \u003c\/em\u003e\u003c\/strong\u003eproviding a clear set of rules that anyone can follow. These Laws spread across 17 categories including: \u003c\/p\u003e\u003cp\u003e- 8 Laws for Headlines\u003c\/p\u003e\u003cp\u003e- 2 Laws for Call-to-Action\u003c\/p\u003e\u003cp\u003e- 13 Laws for Salesmanship\u003c\/p\u003e\u003cp\u003eNever before has Claude's work been presented with such clarity, including: \u003c\/p\u003e\u003cp\u003e- Uncommon words defined.\u003c\/p\u003e\u003cp\u003e- Example ads referenced by Claude.\u003c\/p\u003e\u003cp\u003e- Added illustrations to aid understanding.\u003c\/p\u003e\u003cp\u003eIf you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise  \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 212\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 29, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51799127032096,"sku":"9781640074026","price":10.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/8c2f09749933ab469e22f03a8561864a.webp?v=1780807649","url":"https:\/\/ebocreations.com\/products\/how-to-be-a-marketing-genius-scientific-advertising-revisited-and-revitalized-for-today-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}