{"product_id":"how-to-measure-anything-workbook-finding-the-value-of-intangibles-in-business-paperback","title":"How to Measure Anything Workbook: Finding the Value of \"Intangibles\" in Business - Paperback","description":"\u003cp\u003eby \u003cb\u003eDouglas W. Hubbard\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe invaluable companion to the new edition of the bestselling \u003ci\u003eHow to Measure Anything\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThis companion workbook to the new edition of the insightful and eloquent \u003ci\u003eHow to Measure Anything\u003c\/i\u003e walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book.\u003c\/p\u003e \u003cp\u003eThe book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCompanion to the revision of the bestselling \u003ci\u003eHow to Measure Anything\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eProvides chapter-by-chapter exercises\u003c\/li\u003e \u003cli\u003eWritten by industry leader Douglas Hubbard\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten by recognized expert Douglas Hubbard--creator of Applied Information Economics--\u003ci\u003eHow to Measure Anything Workbook\u003c\/i\u003e illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe companion workbook to the new edition of the bestselling \u003cb\u003e\u003ci\u003eHow to Measure Anything\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow can we measure the population of fish in a lake? And how is that like measuring unsatisfied customers who didn't complain or measuring security breaches that were not detected? How can we isolate the effect advertising has on sales when a vast amount of unknowns also affect sales? How did a 9-year-old girl use a simple measurement to debunk a popular practice in medicine? How do we measure quality, risk, or innovation? How do we know what to measure in the first place? The answers are easier than you might think.\u003c\/p\u003e \u003cp\u003eThis companion workbook to the new edition of the insightful and eloquent \u003ci\u003eHow to Measure Anything\u003c\/i\u003e walks you through sample problems and exercises to help you master and apply the methods discussed in the book. Following along with each book chapter, this workbook is an excellent supplementary teaching tool in the classroom.\u003c\/p\u003e \u003cp\u003eThe book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCompanion to the updated edition of the bestselling \u003ci\u003eHow to Measure Anything\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eProvides chapter-by-chapter exercises\u003c\/li\u003e \u003cli\u003eWritten by industry leader Douglas Hubbard\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eHow to Measure Anything Workbook\u003c\/i\u003e illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill-defined, or uncertain can lend itself to measurement using proven methods.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDOUGLAS W. HUBBARD\u003c\/b\u003e is the inventor of Applied Information Economics (AIE). He is an internationally recognized expert in the field of decision analysis and challenging measurements and is a popular speaker at numerous conferences. AIE method has been applied to dozens of large Fortune 500 IT investments, military logistics, venture capital, aerospace, and environmental issues. Doug is the author of \u003ci\u003eHow to Measure Anything: Finding the Value of \"Intangibles\" in Business\u003c\/i\u003e (Wiley).\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 160\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 9.07 x 6.04 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 17, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51761092362528,"sku":"9781118752364","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/29565943fcb76a5a63cd6b4396bc3bcc.webp?v=1780199496","url":"https:\/\/ebocreations.com\/products\/how-to-measure-anything-workbook-finding-the-value-of-intangibles-in-business-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}