{"product_id":"i-have-a-strategy-no-you-dont-hardcover","title":"I Have a Strategy No You Don't - Hardcover","description":"\u003cp\u003eby \u003cb\u003eHowell J. Malham\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA smart and witty take on strategy . . . an essential business topic\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvery day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines \"strategy\" the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn open and visual book that defines the most over-used (and least understood) business term: strategy\u003c\/li\u003e \u003cli\u003eAuthor is the co-founder of Insight Labs\u003c\/li\u003e \u003cli\u003eProduced in a wry style, this book offers a witty, inventive take on a common business problem\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAt a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe most overused and least understood word in business is \"strategy.\" It's why most meetings don't go anywhere. It's why most projects are unsuccessful. With keen insight and a rapier wit, Howell J. Malham Jr. takes on the serious and often misunderstood topic of business strategy. This irreverent, unorthodox book will get everyone on the same page, using the same definitions for the same words, in no time at all. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eI Have a Strategy (No You Don't)\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"This is the Stratocaster of strategy.\"\u003cbr\u003e --\u003cb\u003eSCOTT GOLDMAN\u003c\/b\u003e, vice president, MusiCares Foundation, GRAMMY Foundation \u003c\/p\u003e\u003cp\u003e\"Everyone knows what strategy is; according to this book, that's the problem. \u003ci\u003eI Have a Strategy (No You Don't)\u003c\/i\u003e dislodges conventional thinking about strategy in a way that is creative and provocative, playful and serious at the same time. Malham appreciates how globalization has changed the game; our thinking about strategy needs to change with it. What a clever book.\"\u003cbr\u003e --\u003cb\u003eFRANK J. BARRETT\u003c\/b\u003e, PhD, professor of management and organizational behavior, Naval Postgraduate School \u003c\/p\u003e\u003cp\u003e\"This is a highly entertaining and educational book. Understanding the concept of strategy is more essential than ever before. And it's even better to learn it through the fascinating approach that Howell Malham demonstrates in this must-read.\"\u003cbr\u003e --\u003cb\u003eMICHAEL FASSNACHT\u003c\/b\u003e, president, Draftfcb Chicago\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHowell J. Malham Jr.\u003c\/b\u003e is cofounder and director of Insight Labs, a humanitarian foundation that convenes the smartest, most influential people to tackle the world's toughest problems. Most recently, he worked with NASA, Harvard Medical School, Starbucks, United States Holocaust Memorial Museum, and TED. He is a writer for some of the nation's leading newspapers and a former brand strategist.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.82 x 7.4 x 7.22 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 18, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51748738466080,"sku":"9781118484203","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/5a3520084e4d7cc7b73ef4f5522328f7.webp?v=1779914865","url":"https:\/\/ebocreations.com\/products\/i-have-a-strategy-no-you-dont-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}