{"product_id":"ice-cream-social-the-struggle-for-the-soul-of-ben-jerrys-paperback","title":"Ice Cream Social: The Struggle for the Soul of Ben \u0026 Jerry's - Paperback","description":"\u003cp\u003eby \u003cb\u003eBrad Edmondson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Riveting True Story of One Of the World's Most Iconic Mission-Driven Companies\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e Ben \u0026amp; Jerry's has always been committed to an insanely ambitious three-part mission: making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben \u0026amp; Jerry's to pursue its mission on a much larger stage. \u003cp\u003e\u003c\/p\u003e Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It's a funny, sad, surprising, and ultimately hopeful story.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eBrad Edmondson is an award-winning journalist and business consultant, the cofounder of ePodunk.com, and the former editor-in-chief of American Demographics magazine. He is a nationally recognized expert on consumer trends, advertising, and marketing, as well as a frequent keynote speaker at national conferences.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.78 x 8.51 x 5.79 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 06, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51770716356896,"sku":"9781609948139","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/11d1e2a4f4768b6f31f096fce57bdb4c.webp?v=1780377534","url":"https:\/\/ebocreations.com\/products\/ice-cream-social-the-struggle-for-the-soul-of-ben-jerrys-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}