{"product_id":"identity-designed-the-definitive-guide-to-visual-branding-hardcover","title":"Identity Designed: The Definitive Guide to Visual Branding - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDavid Airey\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIdeal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, \u003ci\u003eIdentity Designed \u003c\/i\u003eis the definitive guide to visual branding.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Written \u003cb\u003eby best-selling writer and renowned designer David Airey\u003c\/b\u003e, \u003ci\u003eIdentity Designed \u003c\/i\u003eformalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber \u003cb\u003eprojects from a variety of the world's most talented design studios\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e You'll see the \u003cb\u003ehistory and importance of branding\u003c\/b\u003e, a contemporary assessment of \u003cb\u003ebest practices\u003c\/b\u003e, and how there's always more than one way to \u003cb\u003eexceed client expectations\u003c\/b\u003e. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. \u003cp\u003e\u003c\/p\u003e The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eIdentity Designed\u003c\/i\u003e is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how \u003cb\u003egood design is good business\u003c\/b\u003e.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDavid Airey \u003c\/b\u003eis an entrepreneurial graphic designer from Northern Ireland. He writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author of \u003ci\u003eLogo Design Love \u003c\/i\u003eand \u003ci\u003eWork for Money\u003c\/i\u003e, \u003ci\u003e Design for Love\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 10.1 x 8.8 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 22, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51770463289632,"sku":"9781631595943","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/3388034edd05b7e34a4f0ca14b8778e8.webp?v=1780372213","url":"https:\/\/ebocreations.com\/products\/identity-designed-the-definitive-guide-to-visual-branding-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}