{"product_id":"if-youre-in-a-dogfight-become-a-cat-strategies-for-long-term-growth-paperback","title":"If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth - Paperback","description":"\u003cp\u003eby \u003cb\u003eLeonard Sherman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are \"bad\" industries where it is unlikely that any company can succeed. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBut there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. \u003cp\u003e\u003c\/p\u003eIn\u003ci\u003e If You're in a Dogfight, Become a Cat\u003c\/i\u003e, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? \u003cp\u003e\u003c\/p\u003eSherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: \u003cp\u003e\u003c\/p\u003e-What should be the overarching purpose of your business?\u003cbr\u003e-Do you really know what your strategy is?\u003cbr\u003e-Is there such a thing as a bad industry?\u003cbr\u003e-Where do great ideas come from and how do I find them?\u003cbr\u003e-What makes products meaningfully different?\u003cbr\u003e-What makes and breaks great brands?\u003cbr\u003e-How and when should I disrupt my own company?\u003cbr\u003e-What are the imperatives to achieving long-term profitable growth? \u003cp\u003e\u003c\/p\u003eFilled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eLeonard Sherman is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. He has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen \u0026amp; Hamilton.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 360\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9 x 5.9 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 26, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51769249169696,"sku":"9780231174831","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/bc0596f053fd98667a77e263ce00687a.webp?v=1780344281","url":"https:\/\/ebocreations.com\/products\/if-youre-in-a-dogfight-become-a-cat-strategies-for-long-term-growth-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}