by Raj Raghunathan (Author), Marshall Goldsmith (Foreword by)

Author Biography

Raj Raghunathan, Ph.D., is Professor at the University of Texas McCombs School of Business, where he relies on themes from psychology, behavioral sciences, decision theory and marketing to explain consumption behavior. He serves on the editorial board of Journal of Consumer Research, Journal of Marketing, and Journal of Consumer Psychology. He is also one of the fourteen faculty members of Whole Foods founder John Mackey's Academy of Conscious Leadership.