{"product_id":"in-search-of-the-perfect-peach-why-flavour-holds-the-answer-to-fixing-our-food-system-hardcover","title":"In Search of the Perfect Peach: Why Flavour Holds the Answer to Fixing Our Food System - Hardcover","description":"\u003cp\u003eby \u003cb\u003eFranco Fubini\u003c\/b\u003e (Author), \u003cb\u003eTim Spector\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWITH A FOREWORD FROM TIM SPECTOR, author of \u003cem\u003eThe Diet Myth\u003c\/em\u003e, \u003cem\u003eSpoon-Fed\u003c\/em\u003e and \u003cem\u003eFood for Life\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"A pioneering approach.\"--Anna Jones, cook and bestselling author of \u003cem\u003eEasy Wins\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"By valuing and reclaiming flavour, Franco argues that we can transform the system and also enrich our relationship with food. Essential reading.\"--Dan Saladino, journalist, broadcaster and author of \u003cem\u003eEating to Extinction\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eLet flavour guide our food choices - and lead us to a better food future. \u003cem\u003eIn Search of the Perfect Peach\u003c\/em\u003e shows us how this simple desire can bring about a healthier, tastier and brighter future for our food, the people who produce it and the soil it grows in.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThat first bite of a perfectly ripe peach can be truly transformative - a joyful moment that will stay with you forever. For Franco Fubini, founder and CEO of Natoora, this encounter also leads him to realise that flavour is not simply a fleeting, visceral experience but a window into the farmer, a connection to our natural environment and a taste test for our food system.\u003c\/p\u003e \u003cp\u003eWhat makes a great-tasting tomato? Why is scarring on a greengage a good sign? Does 'eating local' narrow our priorities to the exclusion of others? \u003cstrong\u003e\u003cem\u003eIn Search of the Perfect Peach\u003c\/em\u003e\u003c\/strong\u003e follows Franco as he navigates the food system in pursuit of this elusive element. As he takes us from Sicily's citrus groves to the streets of Mexico City, he shows how we have allowed the wider industry to compromise on more than just flavour.\u003c\/p\u003e \u003cp\u003eFranco's search for the Greta peach culminates in his own clarity and conviction: by looking to flavour, we can unpick the industrialisation of our food production, restore nutrition and seasonal diversity to our plates and the craft of growing back to our landscapes. And, above all, we can find that perfect peach every summer.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"This exciting and important book now brings Natoora and all its ingredients not just to restaurants like ours but ... to everyone's home.\"--Ruth Rogers, chef and co-founder of The River Cafe\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e\"An incredible read for those who love food and care about its future. \u003cem\u003eIn Search of the Perfect Peach\u003c\/em\u003e is both a love story and technical guide.\"--Kyle Connaughton, chef and owner of SingleThread Farm, Restaurant and Inn\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9 x 6.4 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 19, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753018294560,"sku":"9781915294296","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/ca854c0adea1d98ad06499a60d6d69ed.webp?v=1780010179","url":"https:\/\/ebocreations.com\/products\/in-search-of-the-perfect-peach-why-flavour-holds-the-answer-to-fixing-our-food-system-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}