In the Heart of Social Media Marketing: Heart centered, authentic marketing - Paperback

by Minna Salmesvuo (Author), Richard Everist (Editor)

Ready to make social media marketing work for your business?
Frustrated with lack of results with your social media marketing efforts?
Need some ideas on how to differentiate your business from everyone else in your field?

Find your business's true competitive edge and learn how to build your social media marketing strategy to attract a loyal following on social media who love what you do and buy from you!

The journey of heart-centered, authentic marketing begins with finding the authentic core message of your brand or business and then building social media marketing strategy for lead generation and sales around this message.

The right core message connects and builds trust with your potential clients and customers who share your values and believe in what you stand for - your tribe! Without building this this relationship and trust first, it is practically impossible to build a loyal following or turn leads into sales.

This approach shifts the whole focus of marketing. It is no longer about just selling but making a positive difference in the world around us through building goodwill, relationships and offering solutions and service. It is no longer about the number of the followers but the quality of those followers and the quality of the relationship you have with those followers that matters when growing your business on social media.