{"product_id":"influencers-and-creators-business-culture-and-practice-paperback","title":"Influencers and Creators: Business, Culture and Practice - Paperback","description":"\u003cp\u003eby \u003cb\u003eRobert Kozinets\u003c\/b\u003e (Author), \u003cb\u003eUlrike Gretzel\u003c\/b\u003e (Author), \u003cb\u003eRossella Gambetti\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInfluencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ethe influencer phenomenon as a form of persuasion\u003c\/li\u003e \u003cli\u003eas a structural change in media\u003c\/li\u003e \u003cli\u003eas a culture shift\u003c\/li\u003e \u003cli\u003eas a challenge to equality \u003c\/li\u003e \u003cli\u003eregulations impacting the phenomenon\u003c\/li\u003e \u003cli\u003eethical implications\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.79 x 9.61 x 6.69 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 23, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51776702841120,"sku":"9781529768640","price":158.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/f7db34629cd523e656b00d153cf11694.webp?v=1780483716","url":"https:\/\/ebocreations.com\/products\/influencers-and-creators-business-culture-and-practice-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}