by Tony Depaul (Author)

Ingenuity is the differentiator between an average salesperson's performance and the top sales pro. The ingenious salesperson leverages his company and his product/services benefits to an exact fit with the prospect's needs. He represents the smart choice, the best value on every sales opportunity. Instilling ingenuity into a sales organization internally grows the company. Winning defines the culture. Ingenuity wins! The author takes you through the process he used in order to get to CEO status, eventually.