{"product_id":"innovations-and-implications-of-persuasive-narrative-hardcover","title":"Innovations and Implications of Persuasive Narrative - Hardcover","description":"\u003cp\u003eby \u003cb\u003eStephanie G. Schartel Dunn\u003c\/b\u003e (Editor), \u003cb\u003eGwendelyn S. Nisbett\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eThis interdisciplinary volume explores the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others).\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStephanie G. Schartel Dunn\u003c\/strong\u003e (PhD, University of Oklahoma) is an assistant professor of marketing in the Plaster School of Business at Missouri Southern State University. Dr. Schartel Dunn's research examines mediated social influence and consumer behavior. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eGwendelyn S. Nisbett\u003c\/strong\u003e (PhD, University of Oklahoma) is an associate professor of strategic communication in the Mayborn School of Journalism at the University of North Texas. Dr. Nisbett's research examines the intersection of mediated social influence, political communication, and popular culture. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 270\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 14, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51788967510304,"sku":"9781433180873","price":188.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/99f1ec4f0f8081d4819f5b572e9089ec.webp?v=1780664211","url":"https:\/\/ebocreations.com\/products\/innovations-and-implications-of-persuasive-narrative-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}