{"product_id":"integrated-advertising-promotion-and-marketing-communicating-in-a-digital-world-paperback","title":"Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World - Paperback","description":"\u003cp\u003eby \u003cb\u003eAnubhav Mishra\u003c\/b\u003e (Author), \u003cb\u003eTata Sai Vijay\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication.\u003c\/p\u003e\u003cp\u003eAttuned to an evolving, Internet-driven, social media-connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer.\u003c\/p\u003e\u003cp\u003eThis volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnubhav Mishra is Professor of Marketing at Jaipuria Institute of Management Lucknow. Previously, he worked at Indian Institute of Management Ranchi as Assistant Professor. He did the Fellow Program in Management from Indian Institute of Management Lucknow in Marketing. He completed his Executive Post Graduate Program from Indian Institute of Management Kozhikode. He holds a Bachelor of Technology Degree in Mechanical Engineering from Institute of Engineering and Technology, Lucknow. Prior to academics, he has 11 years of corporate experience working in the IT industry (SAP Labs India and Infosys Technologies Ltd.).\u003c\/p\u003e\u003cp\u003eProf. Mishra's research interests are online consumer behavior, electronic word of mouth, consumer socialization, adoption of emergent technologies (augmented reality, virtual reality, and voice assistants), and online fake reviews. Prof. Mishra has published in top-ranked journals such as \u003ci\u003eInternational Journal of Information Management\u003c\/i\u003e, \u003ci\u003eJournal of Business Research\u003c\/i\u003e, \u003ci\u003ePsychology \u0026amp; Marketing\u003c\/i\u003e, \u003ci\u003eJournal of Consumer Behavior\u003c\/i\u003e, \u003ci\u003eJournal of Consumer Marketing\u003c\/i\u003e, \u003ci\u003eMarketing Intelligence and Planning\u003c\/i\u003e, and \u003ci\u003eJournal of Services Marketing\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eProf. Mishra has taught students of graduate program, doctoral program, and executive education. He has also conducted management development programs for higher management and offered consulting to Government and Commercial organizations.\u003c\/p\u003e\u003cp\u003eTata Sai Vijay is Assistant Professor in the Department of Marketing at Indian Institute of Management Ranchi. Previously, he worked at the Institute of Management Technology Nagpur and was also associated with the Shankaracharya Group at Bhilai and Raipur. He did the Fellow Program in Management from Indian Institute of Management Raipur in Marketing. He holds a master's degree in management and also in science (chemistry). \u003c\/p\u003e\u003cp\u003eHis research interest includes online consumer behavior, online consumer reviews, consumer buying behavior for new and innovative products, customer relationship marketing, and impulse buying behavior. He has published research papers in various journals like \u003ci\u003eJournal of Retailing and Consumer Services\u003c\/i\u003e, \u003ci\u003eJournal of Consumer Marketing\u003c\/i\u003e, \u003ci\u003eJournal of Strategic Marketing\u003c\/i\u003e, \u003ci\u003eJournal of Global Information Management\u003c\/i\u003e, \u003ci\u003eJournal of Consumer Behaviour\u003c\/i\u003e, \u003ci\u003eJournal of Internet Commerce\u003c\/i\u003e, \u003ci\u003ePacific Asia Journal of the Association for Information Systems\u003c\/i\u003e, and \u003ci\u003eJournal of International Consumer Marketing\u003c\/i\u003e. He has also published case studies in Ivey Publishing and Case center.\u003c\/p\u003e\u003cp\u003eHe has taught students of postgraduate program, doctoral program, and executive education. He has also undertaken consulting research for state government organizations.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 366\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.79 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 17, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51781686362400,"sku":"9781032603100","price":93.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/d9997c1e06bb683562c2f86b0973ee46.webp?v=1780555327","url":"https:\/\/ebocreations.com\/products\/integrated-advertising-promotion-and-marketing-communicating-in-a-digital-world-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}