{"product_id":"integrated-marketing-communications-in-risk-and-crisis-contexts-a-culture-centered-approach-paperback","title":"Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert S. Littlefield\u003c\/b\u003e (Author), \u003cb\u003eDeanna D. Sellnow\u003c\/b\u003e (Author), \u003cb\u003eTimothy L. Sellnow\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eIntegrated Marketing Communications in Risk and Crisis Contexts\u003c\/i\u003e is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRobert S. Littlefield\u003c\/b\u003e is founding director and professor in the Nicholson School of Communication and Media at the University of Central Florida. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eDeanna D. Sellnow\u003c\/b\u003e is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eTimothy L. Sellnow\u003c\/b\u003e is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 210\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.45 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 24, 2022\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51871894929696,"sku":"9781793618795","price":77.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/hnWNmP2WnY9781793618795.webp?v=1781713264","url":"https:\/\/ebocreations.com\/products\/integrated-marketing-communications-in-risk-and-crisis-contexts-a-culture-centered-approach-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}